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Resistance To Thoughts Of Chocolate Is Futile... Expand / Collapse
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NikkiLynn
Posted Monday, October 29, 2007 4:08 AM


 

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This news seems appropriate right before Halloween..Now, you don't have to make excuses about not being able to resist eating chocolate

A research project carried out by a University of Hertfordshire academic has found that thought suppression can lead people to engage in the very behaviour they are trying to avoid.

In his research project, Dr Erskine looked at the effect of thought suppression on action and used eating and chocolate to investigate this further.

He invited 134 young people (67 males and 67 females) with an average age of 22 years to investigate how thinking can affect taste preference. They were given a taste preference task, where they were asked to try two brands of chocolate and answer a questionnaire and they were also given two periods of thought verbalisation where they would have to verbalise their thoughts while alone. Additionally, they were given specific topics to try to think or not to think about.

The results indicated that there is a clear behavioural rebound among both male and female participants and both males and females who suppressed thoughts of chocolate ate significantly more than those in the control condition. Secondly, for males, actively thinking about chocolate can enhance subsequent consumption of that food.

http://www.sciencedaily.com/releases/2007/10/071026213538.htm


Why is it I am never able to find any of these research study groups near me???

Lynn
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Annaart
Posted Monday, October 29, 2007 6:36 AM


 

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At least it is too early this morning yet for chocolate, so I will not think about it. I will not think about it. I will not think about it.

Ok where is the Halloween candy?

Anna
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valentineMI
Posted Monday, October 29, 2007 6:57 AM


 

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Think about what? Never mind, I can smell my hot chocolate, gotta go!
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Pam3
Posted Monday, October 29, 2007 7:02 AM


 

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Lynn--

I agree. Sign me up as a volunteer.





______________________________________________________________________________________________________________________

"The flower that blooms in adversity is the most rare and beautiful of all." From the Disney Film Mulan
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NikkiLynn
Posted Monday, October 29, 2007 9:35 AM


 

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Last Login: Thursday, July 31, 2008 12:59 PM
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Yep Pam, I don't know why I consistantly miss out on all the "fun" studies...I'm more than wiling to do ones that have chocolate or involve drinking wine..LOL

Take care,

Lynn
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