Thanks!
They have a version they call Interactive which allows you to create and maintain an online medical profile where you can list (and change as needed) medical conditions, medications, physician contacts, etc. The first year of the website is free and then it's $9.99 per year. I currently wear a Road ID when I run and I think this would be a great solution for a kid instead of the medical ID bracelets. I will definitely be getting one for my son before he starts school (maybe even the shoe ID for preschool).
Thanks for the idea.
Also got a sports band one for my older teenager. It is a velcro adjustable type.
Hope this helps